timetobleed.com was my domain of choice because it is a phrase that my favorite real-life superhero, Ronnie Coleman, says (screams) before he is about to push himself to the limit and attempt the impossible. In Ronnie’s case, the impossible is lifting hundreds or thousands of pounds. In my case, the impossible is understanding complex software systems. It isn’t just enough to lift large weights, though. For Ronnie (and other body builders) working out is all about form, attention to detail, and dedication.

Unfortunately, the original video illustrating this phrase is no longer on youtube. So, here’s a different video of Ronnie: